You enter Panera. You are excited for the sandwich with a side of bread that you are about to devour…then all hell breaks loose.
Am I on the right line? Am I on the bakery line? Am I making myself a coffee? Where do I order? Why is the font so small on the menu? Why are people shouting? This is crazy!
Nothing encourages binge carb eating like stress and anxiety. Coincidence that ordering at Panera causes both???
Panera knew this was a problem three years ago…but its still a problem today! http://www.businessinsider.com/panera-bread-ceos-strategy-2014-4

What the hell is up with this menu? I want the “you pick 2.” What does that encompass? The font is illegible unless you are 3 feet away, but the sea of people trying to figure out what line they are on along with trying to figure out if they are getting a half a soup with a whole sandwich or a half sandwich with a whole soup are standing in your way. Maybe I’ll make a coffee since I think I am on that line anyway!
Why are there so many numbers with each item? Why does every sandwich have turkey or asiago or aioli on it? What is up with the dots legend? Its no wonder Panera’s workers are always pissed off (https://twitter.com/paneraprobzz) but how the hell could we know what to order when this is what we are facing???
I eat at McDonalds, over 100 items no problem. I eat a Subway…1000’s of combinations, easy to order. I eat at Panera, 11 sandwiches, 3 soups, about 5 salads and have no idea what to get. I liken ordering at Panera to trying to trade stocks on the floor of the NY Stock Exchange:

Just writing this has my temperature rising. I could go for some Asiago in a bread bowl right about now.